Meet the Rural/Metro Medical Services Staff
Adin Bradley
Division General Manager
Adin Bradley joined Rural/Metro in 2006 as Human Resources Manager and, from there, moved to Business Operations Manager and Division General Manager, overseeing the Western New York Division.
Adin sits on the Board of Directors of the Erie County Medical Center Lifeline Foundation, the Board of the Depew-Lancaster Boys and Girls Club, and the Golf Committee for the Sisters Hospital Foundation. He resides in Lancaster with his wife, Karen and their two children.
Jay Smith
Public Affairs Manager
Jay Smith joined Rural/Metro in 2006 as the Public Affairs Manager. He is responsible for all public affairs, contracting, media, customer and public relations, and all marketing initiatives. Previously, he held various positions with the Amherst Chamber of Commerce, the American Heart Association, Assemblyman Dick Smith, and County Executive Dennis Gorski.
Jay received his BS in Political Science from UB, and belongs to the Public Relations Society of America, the United New York Ambulance Network, and sits on the Ski Scape Committee for Kids Escaping Drugs. He lives in Williamsville with his wife Sara and their two children, Brianna and Caden. When not at work, Jay enjoys running, hockey and golf.
Russell Dimitroff
Division Area Manager
As Division Area Manager, Russell Dimitroff is responsible for operations throughout Western New York. He joined LaSalle Ambulance in 1986 as a Basic EMT and worked as a Field Paramedic and Field Supervisor before LaSalle was acquired by Rural/Metro in 1995.
Russ holds an AAS, and is a certified New York State Paramedic. He serves on the Hamburg Emergency Management Team, and has been a member of the Scranton Fire Company for 18 years. He lives in Hamburg with his wife and three children.
Steven Pollard
Communications Manager
An employee of LaSalle Ambulance, Inc. since 1988, Steven Pollard has managed Rural/Metro Medical Services’ Communications Department since the company acquired LaSalle in 1995. He currently oversees the company’s Dispatch Center and IS department. He also serves as the Regional Coordinator for ePCR deployment throughout the Mid-Atlantic Region, which includes the Rochester, Syracuse and Ohio divisions of Rural/Metro, and coordinates the System Status Management (SSM) for the deployment of resources for the local Disaster Planning Committee
Steve received his Emergency Medical Technician (EMT) certification in 1986 from Erie Community College and received his Emergency Medical Dispatch certification in 1990. He is also an active member of the Association of Public Safety Communications Officials (APCO), the National Emergency Number Association (NENA), the International Joint Committee (IJC), and the Niagara International Transportation Technology Coalition (NITTC).
Steve is a current resident of the Town of Clarence, New York where he lives with his wife and their three children. He is a past Assistant Chief of the Union Volunteer Fire Company (1994-2000) in the Town of West Seneca and is a member of the Harris Hill Volunteer Fire Company in Clarence.
Clifford D. Smith
Business Manager
Clifford Smith is the longest-standing employee of Rural/Metro, having joined LaSalle Ambulance in 1971 as an EMT. Clifford worked his way up, holding positions of Field Supervisor, Buffalo Operations Manager, South Area Manager, and Operations Manager before being named to his current position of Business Manager.
Cliff graduated from ECC’s Mechanical Engineering program and holds certifications in CPR, IS-800, ICS-300 and as a New York State AEMT-P (Paramedic). He received an honorable discharge from the United States Navy, and his 38 years in EMS includes such accomplishments as Lead Flight Paramedic for Mercy Flight, company liaison to the Western Regional Emergency Medical Advisory Council, a seat on the Erie County Emergency Medical Services Advisory Board, and was named WNY delegate to the National EMS Preparedness Summit. Cliff also belongs to the City of Buffalo Special Events Advisory Board, and is Chairman of the Board of Directors for the Hamburg Chamber of Commerce. He resides in Boston, NY.
Deborah Streety
Regional Billing Manager
Deb Streety brings 20+ years of experience in hospital, physician and ambulance billing to her position as Regional Billing Manager, overseeing all billing operations for Buffalo, Cleveland and Youngstown. The billing office includes insurance verification, data entry, records management, claims processing, cash posting, AR follow-up and customer service units.
Deb joined Rural/Metro in 2002 when she returned to Western New York from Philadelphia. Currently, she is a member of the American Health Information Management Association and resides in Elma with her husband and three daughters. The entire family is very involved in both sports and music.
Erin M. Fierle
Human Resources Manager
Erin Fierle joined Rural/Metro in 2006 as Human Resources Generalist and was named Human Resources Manager in 2008. Previously, she held Human Resources positions with Cooper Industries.
As Human Resources Manager, she oversees all aspects of employee/labor relations, policy and procedure, compensation and benefits, affirmative action, equal opportunity issues, training and development, and negotiations and grievance administration.
Erin holds a Master of Science in Business and is certified as a Senior Professional of Human Resources. She currently belongs to the Society for Human Resource Management and the Buffalo Niagara Human Resource Association. Erin resides in Buffalo with her husband and can often be found running, downhill skiing or coaching lacrosse.